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It turns out that the Caliber's been laying the smack down when it comes to sales in its first five months on the market. In May, for instance, the Caliber was the best selling car in Dodge's lineup with around 12,500 units sold. According to AutoWeek, dealers are selling Calibers as fast as the Chrysler factory in Belvidere, IL can make them, and the cars are spending an average of just 10 days on dealer lots before they're sold. One dealer has a backlog of 60 orders and a 10-month wait.

The Caliber launch couldn't have come at a better time, with consumers beginning to abandon large SUVs for smaller cars in increasing numbers. Fuel prices are reportedly driving the migration, and the Caliber's four-cylinder engine lineup that includes 1.8-, 2.0-, and 2.4-liter World Engines mated to a CVT transmission can deliver highway mileage up to 32 mpg.

While not being the most fuel-efficient small car on the market, we think a major ingredient to the Caliber's recipe for success is the fact that customers don't have to give up a macho image to get more mileage from a tank of gas.

[Source: AutoWeek / Autoblog]
 

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Thanks for posting the article. Sales are still strong. If I were waiting for my Caliber, I'd be a little pissed at the CEO comments about demand outstripping supply. Makes you wonder if this is deliberate to keep the hype going. Nah, couldn't be.
 

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they wouldn't even let me test drive it unless i was buying now. to high demand they want to keep the milelage down for ready buyers..
 

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ekool said:
....It turns out that the Caliber's been laying the smack down when it comes to sales in its first five months on the market. In May, for instance, the Caliber was the best selling car in Dodge's lineup with around 12,500 units sold....
I'm assuming the article refers to sales in the U.S. market. The following article from the canadiandriver.ca website states that the Caliber was one of the top ten selling passenger cars in Canada for May:

Honda Civic and Dodge Caravan top May sales

Richmond Hill, Ontario – The Honda Civic was the best-selling passenger car in Canada in May, while the Dodge Caravan topped light truck sales, according to figures released by industry analyst Dennis DesRosiers.

DeRosiers notes that nine of the ten top-selling cars and three of the ten best-selling light trucks are compact or subcompact, which he attributes to energy prices. Subcompact car sales were up 27.3 per cent in May and 15.1 per cent on the year, while compact passenger cars are up 3.0 per cent in May and down 1.2 per cent on the year. “There have been a significant number of small entry-level vehicles introduced into Canada over the past year and a careful examination of sales indicates that considerable cannibalization (from compact sales) is occurring,” DesRosiers says. “Compact Sport Utility is up 23.0 per cent on the month and 23.1 per cent on the year, while the most likely competitive segment, Intermediate Sport Utility, is down 26.2 per cent on the month and 29.7 per cent on the year to date. This is not a coincidence. It is obvious that compact SUV is cannibalizing intermediate SUV. Consumers across Canada are moving quite rapidly to the smallest possible products.”[

The top selling passenger cars in Canada in May 2006, in order, are the Honda Civic, Toyota Corolla, Mazda3, Toyota Yaris, Chevrolet Cobalt, Pontiac Pursuit, Toyota Camry, Ford Focus, Dodge Caliber and Toyota Matrix. Year-to-date sales are the Honda Civic, Toyota Corolla, Mazda3, Toyota Yaris, Chevrolet Cobalt, Ford Focus, Toyota Matrix, Pontiac Pursuit, Chevrolet Impala and Toyota Camry.

The top selling light trucks for May 2006, in order, are the Dodge Caravan, Ford F-Series, GMC Sierra, Dodge Ram, Chevrolet Silverado, Pontiac Montana SV6, Chevrolet Uplander, Ford Escape/Escape Hybrid, Honda CR-V and Toyota RAV4. Year-to-date sales are the Ford F-Series, Dodge Caravan, Dodge Ram, GMC Sierra, Chevrolet Silverado, Chevrolet Uplander, Ford Escape/Escape Hybrid, Pontiac Montana SV6, Ford Ranger and Toyota RAV4.
 

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ekool said:
While not being the most fuel-efficient small car on the market, we think a major ingredient to the Caliber's recipe for success is the fact that customers don't have to give up a macho image to get more mileage from a tank of gas.
And the fact that one can get a really cool looking car with much beauty about it without having to spend a fortune... or pretend that they drive a beautiful car like those new Cadillacs (“the emperor’s new ride”... they are only beautiful under pretense and intense advertising).

The good looks attract the people. The reliability, performance and usefulness will keep us.
 
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