[JoeDodge]

I was searching the web for more photos of the Caliber ad campaign, as I have not seen "the Principal" or "Bumper Cars" print ads or the Focus Group video ad. I came across a website (malcontent.typepad.com) with a discussion of whether the "Too Tough" caliber ad with the fairy is homophobic. Links to other sites with similar discussions, including whether the ad campaign as a whole is misogynistic.
Either I'm missing something or I'm one of the testosterone-charged homophobes they're complaining about. Guess I should be more careful when surfing the web.

 

[holeydonut]

I was searching the web for more photos of the Caliber ad campaign, as I have not seen "the Principal" or "Bumper Cars" print ads or the Focus Group video ad. I came across a website (malcontent.typepad.com) with a discussion of whether the "Too Tough" caliber ad with the fairy is homophobic. Links to other sites with similar discussions, including whether the ad campaign as a whole is misogynistic.
Either I'm missing something or I'm one of the testosterone-charged homophobes they're complaining about. Guess I should be more careful when surfing the web.

I heard the same type of stuff being bantered around about the "fast" ads as being misogynistic because the guys were always laying the verbal smack-down on their ladies.

But... as for a car ad being homophobic... that's a bit of a stretch. I mean, having a miniturized construction worker flying around and zapping the Caliber wouldn't have much much sense - eh?

 

[caliber4whoosh]

What the hell are they talking about... stupid ******* (haha joke )

 

[Ramsport47]

Being gay myself...I do not find the "fairy" ads at all offensive. I think it's quite funny really. It is the only TV ad I have seen so far here in Cleveland, but yea...I think it's funny

 

[RonRacer]

I don't necessarily think that DCx were trying to be homophobic{although i do think that fairy turn that dude into a flame}I think that they are trying to get this car as far away from being a ,cute little car that girls love and metrosexuals love to drive, as possible. Now i don't know how many true moparfans are in here but Dodge has always had the reputation for being "the real mans car"{1968-9 Charger campain}and they have always appealed to the macho man in us{why do you think DC is the only american(and one of few in the world) car company w/o a hybrid in the line? In Fact while everyone droped hybrids getting 60-70MPG. Mopar came out w/the SRT Ramthats gets 9MPG!{The worst gas milage in production}. And thats how they would like to keep it. So no offense to any homosexuals in here but you got yourself in this.

 

[Ramsport47]

I may be gay, but I'm no pansy...I loved my Dodge Ram, and will get another. I also plan on getting a Charger STR8. I'm very masculine, and no one would think I was gay upon meeting me

 

[CDN-SXT]

Well, I too am gay - and I don't find these ads homophobic at all! I like the Caliber because it does look like a "man's" car. I love the "any thing but cute' campaign. With all due respect to Neon drivers the world over, that car looked girly to me. You won't catch me driving a 'fruity' car. Oh wait, I currently drive a Ford Focus ZX5 - d'oh!

 

[caliber4whoosh]

Back fiend!!! Why doth thou driveth a piece of shittah Furd???!

 

[Ramsport47]

Well...I have a Neon with the SRT design package, so it's almost as masculine as a Neon can look. I do have it out of necessity for high mileage...I get 42 MPG on the highway with it, the '03 Ram I had got 21 if I was lucky

 

[Ramsport47]

Well...I have a Neon with the SRT design package, so it's almost as masculine as a Neon can look. I do have it out of necessity for high mileage...I get 42 MPG on the highway with it, the '03 Ram I had got 21 if I was lucky

 

[caliber4whoosh]

Lol, I was just messin with ya dude. Lucky bastard, 21 mpg with a Ram? I am willing to bet money that it no-no have HEMI. We're lucky to get 11

 

[Ramsport47]

no...the Hemi wasn't available when I got mine...it had the 4.7L overhead cammer..great engine, they should put it in the 300, Charger and Magnum

 

[l3it3r]

Well...I have a Neon with the SRT design package, so it's almost as masculine as a Neon can look. I do have it out of necessity for high mileage...I get 42 MPG on the highway with it, the '03 Ram I had got 21 if I was lucky

there's no way you're getting 42 on the highway. I have an SXT as well as my SRT-4, and the SXT barely nudges 30 on a good day.

 

[Ramsport47]

I have a 5 speed...and on my trips to South Carolina from Cleveland, I get 42...around here, because I drive more aggressively, I get 34 on the highway

 

[Dale Seeley]

First of all, nobody could seriously call that ad homophobic, that fairy is hot....

second, you don't get 42 mpg with any Neon unless it's a downhill trip. I've owned one of every year (except 2003) in SOHC and DOHC configuration, and I get 29-32 mpg with my S3R SRT-4.

Fix the odometer problem and you'll be all set.

 

[RonRacer]

Now that sucks, when a gay man calls your neon girly

 

[l3it3r]

I have a 5 speed...and on my trips to South Carolina from Cleveland, I get 42...around here, because I drive more aggressively, I get 34 on the highway

again, no way in hell.. I also have a 5speed. not gonna happen.

 

[Harley]

...and on my trips to South Carolina from Cleveland, I get 42...

...you don't get 42 mpg with any Neon unless it's a downhill trip...

But Dale, I checked a map AND a globe - and from Cleveland to here in South Carolina IS all downhill.

Grab a map or globe, and follow along with me...

...Cleveland is UP there...and look, South Carolina is DOWN here.

Gee, I've been living here too long. I'm starting to think like these natives...

 

[Silverfox]

And for me, South Carolina is OVER there.

 

[Harley]

And for me, South Carolina is OVER there.

Therefore, you should receive a more typical gas mileage.

However, your outer tire wear may be excessive on only one side of the vehicle, and your drink may not be level in that (lighted) cupholder - depending on which lateral direction you are heading, of course.