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Discussion Starter · #1 ·
We had a technical issue with our incentives reporting system yesterday but it has been resolved.

The Caliber is currently offering a $500 consumer cash offer*.

You can check out our current incentive page by clicking here. These incentives will be valid until July 7th, 2006.

*Mandatory Incentives Disclaimer: The incentives listed on this site were correct at the time of posting. Your dealer is the best source for up-to-date incentive information. See dealer for qualifications and eligibility.

Dan
 

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So, what it all boils down to as it pertains to the Caliber, is that the $500 rebate that was originlly listed as expiring the end of April has been extended to July 7th, 2006?
 

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Discussion Starter · #4 ·
Harley said:
So, what it all boils down to as it pertains to the Caliber, is that the $500 rebate that was originlly listed as expiring the end of April has been extended to July 7th, 2006?
That would be correct but rather then being “extended”; it is treated like a brand new offer even if the amounts are exactly the same.

Typically incentives are only listed for 1 month, this is the first 2 month incentive I have ever seen offered.

Dan
 

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Agreed.

I should have stated that clearer though - I meant that as an overall deductive "in essence" effect, not referring specifically to the means of how it was achieved.
 

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From my understanding, they were going to take the incentive off of the Caliber because they can't get them out quick enough. Too much demand for the vehicle. (I can't give you my exact source, it's at work. I get auto market updates weekly.)
 

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muzzysgirl said:
From my understanding, they were going to take the incentive off of the Caliber because they can't get them out quick enough. Too much demand for the vehicle...
I can agree with that, but it can have a hidden agenda.

A latent advantage of this incentive is that it can bring more prospective customers onto the lot.

Once the customer is there, he/she is also exposed to current deals on other vehicles available - especially if they are the more-difficult-to-sell-at-this-time models with even MORE incentives, and that the prospective customer may consider or realize may better fit his/her needs and desires.

It may also help cultivate future sales in the shape of those who custom-order a Caliber regardless for future delivery, and referals to/from other persons who may have similar plans to purchase or lease a new vehicle.

From a general sales perspective, the main goal is to get the prospective custmer on the lot with the "sizzle" and sell the steak once the customer is there.

The $500 incentive on an in-demand model of limited availability may be calculated and acceptable risk trade-off versus the potential of the opportunity to sell other less-demanded models, and to establish a rapport with cultivated future customers and possible source of referrals.
 

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Harley said:
I can agree with that, but it can have a hidden agenda.

A latent advantage of this incentive is that it can bring more prospective customers onto the lot.

Once the customer is there, he/she is also exposed to current deals on other vehicles available - especially if they are the more-difficult-to-sell-at-this-time models with even MORE incentives, and that the prospective customer may consider or realize may better fit his/her needs and desires.

It may also help cultivate future sales in the shape of those who custom-order a Caliber regardless for future delivery, and referals to/from other persons who may have similar plans to purchase or lease a new vehicle.

From a general sales perspective, the main goal is to get the prospective custmer on the lot with the "sizzle" and sell the steak once the customer is there.

The $500 incentive on an in-demand model of limited availability may be calculated and acceptable risk trade-off versus the potential of the opportunity to sell other less-demanded models, and to establish a rapport with cultivated future customers and possible source of referrals.
I very much agree. I not only was a car saleman, I am currently selling advertising again to the car dealers. (like how that works?) It's all about getting them on the lot. Only downfall is that when you order, if the incentive isn't currently running, you can't get the deal on delivery.

Tiff
 

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Hey Dan,

That appears to be valid only in the USA, any such incentives planned for the Canadian market.....?

Graham
 

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muzzysgirl said:
Only downfall is that when you order, if the incentive isn't currently running, you can't get the deal on delivery.
Are you sure about this? My dealer told me (and others on this board have confirmed) that if the incentive was running when you ordered the car, then you are entitled to it when you take delivery....


:confused:
 

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CDN-SXT said:
Hey Dan,

That appears to be valid only in the USA, any such incentives planned for the Canadian market.....?

Graham
Naw, don't think so, but hey, we get 1% off the GST!!:D:D And.......I wonder when the dollar discrepency will start to trickle down to the consumer, maybe wait till the end of the year when the looney will equal the Us $........:)
 

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pacerman said:
Naw, don't think so, but hey, we get 1% off the GST!!:D:D And.......I wonder when the dollar discrepency will start to trickle down to the consumer, maybe wait till the end of the year when the looney will equal the Us $........:)
LOL! the looney, "how can you take an economic crisis seriously??" :D:D

just messin though,

Thanks for the info Dan, pretty cool.
 

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Discussion Starter · #13 ·
CDN-SXT said:
Hey Dan,

That appears to be valid only in the USA, any such incentives planned for the Canadian market.....?

Graham
I have no idea what they have planned for the Canadian market. US/CAN operations are two separate entities and we rarely speak to one another.

I would either check http://www-5.dodge.ca/en/ or give them a call @ DaimlerChrysler Customer Assistance Canada.
1-800-465-2001 (Mon-Fri 8:30am-5pm EST)

DCCAC Canada performs all sorts of services for the US market, from brochures to incentives to customer dealership/relations. They should be able to handle any concerns regarding the Canadian market.

Dan
 
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