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Discussion Starter #1 (Edited)

MARY CONNELLY | Automotive News
Posted Date: 10/27/05
DETROIT -- Dodge's target audience for the 2007 Dodge Caliber will be second-time car buyers.

The Caliber will not go head-to-head with cheap, entry-level models. That marks a change from the Neon, which it replaces.
"Caliber is bigger than your typical small car," Steven Landry, Dodge vice president of marketing and product planning, told Automotive News. "It has a lot of standard features you typically wouldn't find on a small car.
"We are focusing on a demographic of people that it is not their first car. It is probably their second vehicle."
The Caliber, a five-door hatchback, will go on sale in the first quarter of 2006, Landry says.
Dodge is in the final stages of pricing the vehicle, Landry says.

The Caliber likely will be priced around $17,000. The 2005 Neon starts at $14,295, including shipping.

The Caliber will be the first vehicle equipped with the Chrysler group's new generation of 1.8-liter, 2.0-liter and 2.4-liter four-cylinder engines.
A continuously variable transmission will improve fuel economy over a conventional four-speed automatic, the company says. An AutoStick feature allows manual driving and the simulation of six gears.
The Caliber also will offer electronically controlled all-wheel drive. The system works on demand, driving only the front wheels until power to the rear wheels is needed.

The Caliber's primary domestic competitor is the Pontiac Vibe, and its import rival is the Mazda3, Landry says. College-educated 25-to-35-year olds with an annual household income of $40,000 are the primary target, he says.
Given the Caliber's demographic, the Internet will play a huge role in selling it, Landry says.
"We are going to use the Internet a lot on Caliber, maybe more than any launch we have done," he says.
Consumers who bought a Neon within the last four years and still own the vehicle will be targeted through direct mail.



 

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they had the vibe in the umm.. for lack of a better word, crosshairs, when they started building caliber.. so obviously we're glad it kicks vibes' ass :D
 

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a lot of that article made me lose some respect for the car. they are obviously not listening to the internet because we are requesting the srt-4 version, and have very little interest in what they are marketing the caliber to be. 17k isn't too much though.
 

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.. ur supposed to read the internet, not listen to it.. lol [jk] as far as the performance ppl, far more standard neons are on the road than SRTs so.. maybe they dont want SRT to become what SS is to chevy..
 

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Maybe the people that make 20000 should just finance it fortwice as long or get a big down payment
 

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sr4tuner said:
Maybe the people that make 20000 should just finance it fortwice as long or get a big down payment
lol now thats what i like to hear....let people finance it for twice as long, and end up getting raped with the intrest:D. Its pay em now, or pay them later:)...but they ARE goin to get their money.
 

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you can always save for a couple years and buy it outright but i dont think you would want to wait.
Or option 2 wait a month for some guy to trade it in and get raped by bad depretiation and buy it for 7 grand
 

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sr4tuner said:
you can always save for a couple years and buy it outright but i dont think you would want to wait.
Or option 2 wait a month for some guy to trade it in and get raped by bad depretiation and buy it for 7 grand
Yea.....but the chances of the second option happening ared very good...they will pare the guy that trades it in, then turn around and rape u when u buy it just for fun.....its all in dealership ethics.
 

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Write a book about what....how dealers like to rape every living thing that walks through its doors and spends money?? lol there probably is one already.....
 
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