[JoeDodge]

Adrant.com has a couple articles about Caliber media blitz. One shows picture of a Caliber photocopying its rear end on a copy machine.
WorldCarFans.com also has an article on ads with click on thumbnails. One shows Caliber getting tatoo on rear end.
I'd cut and paste the photos here, but lack the know-how. Just starting this thread is a stretch for me.

 

[holeydonut]

Thanks for the heads up!

I went ahead and snagged the "copy machine" one... it's a very large file...
so click the link below this image to see the full-size picture:

http://www.wtfhost.com//files/101/dodge_caliber_ad1.jpg


I haven't found the tattoo pic though.

 

[caliber4whoosh]

Nice.........

 

[DodgeGirlKathy]

The copy machine one cracks me up.
Here's the tattoo one....

 

[Nytmare]

I love how they're giving the car a personality with the "anything but cute" slogan. It gets tatoos, it photocopies it's butt. Lol great advertising.

 

[Xtreme Thunder]

I love how they're giving the car a personality with the "anything but cute" slogan. It gets tatoos, it photocopies it's butt. Lol great advertising.

I agree, great way to advertise a car. Can't get any better then this!

 

[Silverfox]

Methinks they're trying to distance themselves from the Neon in every way possible.

 

[caliber4whoosh]

I agree now that I look at it from that perspective.

 

[holeydonut]

^ Yeah, but the Neon also had some good attributes of being affordable, practical, and a decent value... they're distancing themselves from the general mindset that anybody out there can afford a fun, entry-level ride from Dodge.

 

[caliber4whoosh]

True..but the Caliber bases at $13,995. Granted not many will buy the very base model, but it is still offered. The Caliber is very practical, and a great value too so.. Just my personal opinion.

 

[holeydonut]

^ Naw, I just mean their adverts don't convey this message.

Do you remember the "hi" smiling Neon ads from the ealry 90s? Maybe they don't need to revert to that level of cute-ness - but a few newspaper or magazine spots about the overall value (not just bad-ass attitude) seem necessary.

 

[Nytmare]

Later on when the car picks up some steam, they will probably do that. I think right now they are concentrating on attracting alot of younger buyers, the baby-boomers kids (or something like this i read somewhere) and coming of the age to where they plan on buying a car, and this is a good entry-level affordable car. So Dodge is trying to concentrate on scopping up as many of those potential buyers as possible (which is best done through, edgy, bad-ass advertising).

Just a thought.

 

[holeydonut]

Later on when the car picks up some steam, they will probably do that. I think right now they are concentrating on attracting alot of younger buyers, the baby-boomers kids (or something like this i read somewhere) and coming of the age to where they plan on buying a car, and this is a good entry-level affordable car. So Dodge is trying to concentrate on scopping up as many of those potential buyers as possible (which is best done through, edgy, bad-ass advertising).

Just a thought.

Yeah, I think this is the key driver for the current advertising. I'm just worried that the Caliber will become just like the Cobalt ... something you don't hear about much and most people forget about very quickly. Although I guess having no publicity is better than bad publicity

 

[Xtreme Thunder]

Later on when the car picks up some steam, they will probably do that. I think right now they are concentrating on attracting alot of younger buyers, the baby-boomers kids (or something like this i read somewhere) and coming of the age to where they plan on buying a car, and this is a good entry-level affordable car. So Dodge is trying to concentrate on scopping up as many of those potential buyers as possible (which is best done through, edgy, bad-ass advertising).

Just a thought.

I will agree with that, well put Nytmare! I love their "edgy, bad-ass" advertising too!!

 

[caliber4whoosh]

+3 on that quote by Nytmare

 

[Nytmare]

I think you'll see some ads popping up soon that showcase safety features.

I don't think you'll have to worry about the car getting lost in the mix. It's a great vehicle with a great price, very eye catching, and very competitive in the 5 door market.

 

[TechMan]

This car can appeal to all demographics. Biasing your advertizing campaign on any one niche is a roll of the dice. Balance is key and selling the engineering of a good car WILL attract established and well funded astute car buyers. My 2 cents. R/T AWD, full load, no chrome,... on order

 

[mr_badda_bing]

I am looking for the other two in the print ad series, one is called Principal that has the Caliber outside of the Principals Office... my wife is really looking froward to this one since she is a High School Teacher.

The other is called Bumper Cars, the Caliber in a bumper car arena with wimpy bumper cars around it.

I tried accessing them from Adrant but it is only asking me to be a beta tester.

 

[holeydonut]

^ It's actually adants.com (note the 's') ... but let us know if u find the ads